Designer & Doodler


The day job for over a decade.

*Therefore, this is just a tiny snippet of what I’ve done here – more available on request

In my time at Plusnet I have worked at the heart of a majority of the design work created. Whether it be visual web design (and build, for a number of years), UI design, UX design, graphic design, illustration, print design or art direction I have been either been part of the creative team, or solely been the creative team.

I have worked on the design of a wide variety of projects at Plusnet. While design for the website has often been the main focus, I have also played a key part in design for print and graphic design for third-party use.


At the heart of all design for the Plusnet site is the user experience. Therefore all design work starts with as much upfront research, wireframing and prototyping as the project allows. Gathering user information, mapping user flows and user-testing have always been an integral part of my personal process, and as UX is now becoming more heavily invested in (something I have been championing for a good while) there is now an increased opportunity to finally bake in UX into the company-wide processes.



Various sketchbook wireframes (scroll)


From wireframe to design – Plusnet TV info page


A huge part of my time at Plusnet has been the continual improvement of the online sales journey. Ultimately looking at everything from the on-boarding through to new customer communications.


Online sales journey


In 2013 I was part of the team that created the first responsive Plusnet website. The results were considerable, increasing sales from mobile users tenfold, and reducing ‘time to convert’ by nearly half. This has continually been built on and improved ever since.


The Plusnet site has been responsive since 2013


BT Sport from Plusnet


Plusnet Help & Support


Black Friday campaign banner


Unlimited Fibre banner


Various on-site illustrations


Plusnet persona character illustrations


Art direction for Plusnet Business rebrand


Plusnet Business website

Art direction and web design for Unlimited campaign


I have always been on hand to review, teach and advise where brand consistency is concerned, working with the Marketing teams and Development teams. For large periods of time at Plusnet I have been the sole designer and the style guides and brand guidelines were me – they were not documented. To remedy this and help new starters and third-parties I created the Online Brand Guidelines.


Online style guide


Artworking for paper billing


18th Birthday Awards ticket


At Plusnet I have also had the chance to work on sister brand, John Lewis Broadband – this involved inputting into the brand creation and implementing the inaugural website.


John Lewis Broadband website

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